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Client
Standford Cont. Studies
Project
Marketing Material, Ads
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My Role
Ideation, graphic artist,customer research
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Team
Karla Varela, (Me) Arlene Santos- Art Director
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Tools Used
Illustrator, Photoshop, Adobe Acrobat, InDesing
Stanford
Web Ads: Creating alternate designs for Standford Continuing Studies web ads.
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The Story
Stanford Continuing Studies University needed a different look to their web ads. An exploration of design was taken into place before finalizing into the one style that was prepared for many different layouts.
The Challenge
I was tasked to take a a more creative approach to their ads, although they usually go for more of a conservative look. By looking into old ad campaings I was able to understand they wanted to see an option that was more "refreshing".
The following ad is an example of a previous ad campain that was ran by a different ad agency for the Client. -
About
Although, my initial designs turned out to be more adventurous than what the client wanted, I was able to work with my Art Director for something more conservative. Through this experiment, we were ablet to learn our Client wanted something more subtle.
The objective was met. We helped create a targeted ad campaing for adult readers, who want to enroll in Continuing Studies from Stanford. I also learned, that at times its better to showcase all the ideas because that is how best learn what your Client needs.
