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Client
Green Truck
Project
Branding, Marketing Material and Website
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My Role
User Research, Ideation, User Journey/Flows, Visual Design, Wire Framing, & Iconography
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Team
Karla Varela (Me)
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Tools Used
Illustrator, Photoshop, Adobe Acrobat, InDesing
Green Truck
A rebranding of The Runnin’ on Veggie, Organic Food Truck in LA.
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The Story
An organic, running on veggie fuel Truck in LA needed a rebranding to fit their their vibrant innovative spirits!
Mission Statement
Green Truck believes that a healthy environment is essential to healthy living. Our commissary kitchen is solar-powered All of our packaging and utensils are either recyclable or compostable.Even vegetable oil we use in cooking our foods is used to power our food trucks the next day!
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About
Try Fold menus are fun to always have while people wait in line, and can also work as a take home menu as well!
Mobile and desktop sites where also created as part of the overall rebranding system.
